The campaign is conducted through various media like interviews, music CDs, articles and presentations. The CD has lovely songs sung by our Chairman, Kishor N. Desai, Shankar Mahadevan, Sadhana Sargam and many others.

The campaign is targeted to reduce the tendency to dirty our water sources by artificial waste, which is non- biodegradable (eg: throwing plastic bags, wrappers, packing material etc. in water bodies). Considering the inevitable shortage of fresh water sources, it is becoming imperative to recycle used water as much as possible. Recycling is easy and economical if the water is clean from non-biodegradable waste.

As a part of the campaign nearly 100,000 CDs have been distributed to children & schools in an effort to make the children aware of the problem and get them involved in the movement.